Xiao Liu, PhD
Behavioral Scientist and Mental Health Researcher
Helping digital startups apply evidence-backed findings from motivation research to boost engagement, retention, and real-world impact.Email me for a free consultation
[email protected]
💡About MeI have a PhD in Psychology (2025) with a research background in reward, motivation, and behavior change for mental health disorders.I help startups, researchers, and digital health teams apply behavioral science to real-world problems — from improving user engagement in wellness apps to designing behaviorally informed interventions backed by evidence.If you need support with research design, data analysis, or behavioral strategy, I bring academic depth and practical insight to every project.Let’s work together to make human behavior work for your mission.
🔧 What I Offer📊 Behavioral Research & User Insights
• Behavioral problem framing
• User research (qual & quant)
• Bespoke survey design, deployment & analysis
• Early concept testing and product development research🧠 Behaviorally Informed Product Strategy
• Behavioral audits of app or content flow
• Motivation, habit formation, & retention strategy
• Diagnosis of engagement & dropout patterns📑 Evidence-Backed Content & Evaluation
• Scientific content review for user-facing products
• Literature reviews & whitepapers for product or investor teams
• Outcomes measurement design (pre-post, engagement, efficacy)📈 Data Analysis & Reporting
• Experimental & quasi-experimental design
• A/B test or RCT data analysis
• Decision-focused reporting & behavioral KPIs✨ If you're building something that changes behavior, I can help make the science behind it actionable, rigorous, and user-centered.
✉️ Contact Me
Want to chat about a project, idea, or collaboration? The best way to reach me is through email.
📬 [email protected]
💬 Testimonials"Xiao Liu is...organized, self-driven, and a great leader, consistently demonstrating the ability to take initiative and move projects forward independently. Her contributions were crucial to the development of WalkXR, a multimedia social therapeutic platform designed to foster empathy, perspective-taking, and socialization by allowing users to "walk" through diverse social constructs and experiences."
- Ben Simon-Thomas, Manager and Founder, The Verse (10/10/2024)"Xiao presented her findings with a polished, professional style that efficiently conveyed her findings. Her commitment and determination led to a published academic journal article, exceeding expectations"
- Benjamin Files, PhD, Supervisor, US Army Research Laboratory (2/11/2025)